Strategic Management Essay Example | Topics and Well Written Essays - 1000 words - 4

Strategic Management - Essay ExampleThe Bowmans Strategy time is used in defining the eight possible types of strategies, which argon based on the coordinates of price and the determine be added (Perceived).The shape of the strategy model is want a star and gives an overall appearance of a clock.The participation has been playing the game of differentiation. It has set up a number of steps to make itself first-rate to its competitors. It can be seen from the huge spending being done by the high society as a part of its plan for expansion. It has been spending over a hundred million sterling pounds on a yearly basis, over different projects. Lego has been diversifying with the grammatical construction of radix parks in Denmark, it also the Lego bricks. In accompaniment to this, theme parks have come up in other parts of the world like UK (United Kingdom) and USA. These have added to the brand order of the company as well as the visibility, attracting over 1.5 million good deal annually. The company has been trying to differentiate itself from the other players. The building of theme parks is an exercise of branding, which would set itself discover from other competitors (Johnson,s Scholes and Whitington, 2008). So, it is being done so that the company becomes a symbol of quality. The customers would associate the brand (Lego), with a better sense of quality. This is the analysis of the company in terms of Bowmans Strategy Clock.... The value addition is low. It is specific to the segment. The price is high and the value is low. The market may be lost, if not in a position of monopoly. Based on the analysis from the Bowmans Strategy Clock, the position of the company is analysed. This has been found out be as follows- Position 4(Differentiation) The company has been playing the game of differentiation. It has set up a number of steps to make itself superior to its competitors. It can be seen from the huge spending being done by the company as a part of its plan for expansion. It has been spending over a hundred million sterling pounds on a yearly basis, over different projects. Lego has been diversifying with the building of theme parks in Denmark, it also the Lego bricks. In addition to this, theme parks have come up in other parts of the world like UK (United Kingdom) and USA. These have added to the brand value of the company as well as the visibility, attracting over 1.5 million people annually. The company has been trying to differentiate itself from the other players. The building of theme parks is an exercise of branding, which would set itself separate from other competitors (Johnson,s Scholes and Whitington, 2008). So, it is being done so that the company becomes a symbol of quality. The customers would associate the brand (Lego), with a better sense of quality. This is the analysis of the company in terms of Bowmans Strategy Clock. DIRECTION OF STRATEGIC DEVELOPMENT The decisions regarding corporate growth are centred on the methodologies through which the organization can play a part in the promotion and financial backing of existent competitive advantage. There is a need for the expansion and growth of the companies, which leads to the adoption of different